Apricart is a convenience-based solution aiming to revolutionize online grocery shopping in Pakistan and set new standards of service in the e-commerce Industry.

• Headquartered in Karachi, Apricart E-store has established its strong presence in the industry in less than a year.
• We are looking to onboard a ‘Digital Media Specialist’ in our Performance Marketing team.

Roles & responsibilities include:

• Plan effective reach of posts and branded content organically as well as through paid activities.
• Plan and execute optimized campaigns for Social Media Marketing and Google Ads
• Provide support and feedback to IT to improve website SEO
• Monitor and optimize ROI and CPC
•  Provide insights to the creative team on ideas/ creatives that perform well
•  Monitor web and app google analytics
• Develop high ROI audience groups for campaigns

Required Skills:

• Google ads (PPC)
• SEO
• Google Analytics
• Facebook ads
• Media Buying and Planning
• Results Analysis & Reporting

Experience & Education:

•  At least two years of demonstrated experience in digital media buying with an advertising agency
•   Undergraduate degree in Marketing/ Mass Communication or other related field.