To devise and implement PPC strategies across a number of assigned client accounts and manage the campaigns in accordance with these strategies. Responsible for the day to day running and management of these accounts, carrying out technical changes, analyzing and drawing insight from analytics data, implementing innovative management techniques to maximize campaign performance. Candidate should have excellent skills on Paid Google platforms (like Google paid search, Display and YouTube advertising, etc.). Advertising experience on social media platforms will be added advantage. Essential Functions: • To work closely with Advertising partner’s regional agency support teams to ensure that all client accounts have a robust strategy in place, together with specific performance targets and objectives tailored to meet or exceed the business and commercial expectations of the client. • To assist sales team with proposals and meeting preparation. • To develop a strong understanding of the products, competition, industry, marketing goals and objectives of each of clients • Manage large scale PPC budgets for a range of clients • To optimize client accounts for maximum performance using a variety of PPC practices • Keep up to date with the latest developments and trends across PPC and Paid Media • Edit and review all ad campaign copy and text to ensure it delivers the maximum ROI • Landing page testing and optimization. • To devise, implement and run innovative campaigns across client accounts in line with the client’s goals and objectives • To manage budgets in line with strategy and ensure that monthly spend is on target • To deliver regular paid search management services for assigned clients • To measure the effectiveness of the campaigns across assigned client accounts. To achieve increases across these campaigns in traffic and conversions and to ensure delivery against all other key performance indicators agreed with the client. • To produce monthly reports for clients containing a description of monthly activity, suitable advice and recommendations and a clear summary of performance against the key performance indicators and metrics. • To work closely with the account management team to ensure that each client’s account manager is kept up-to-speed with progress and results. • To maintain regular contact with clients and provide timely and efficient responses to all customer queries